Carlo Scherer

CLIENT
MVR Media Vermarktung Rheinland, Cologne, Germany

MVR

BRIEFING
Media Vermarktung Rheinland (MVR) – the former "Newspaper group Cologne" is a subsidiary of the publisher and media group M. DuMont Schauberg, with a focus in the Rhineland area. Since 2014, the MVR assumes the marketing of all print, online, and mobile media for all M. DuMont Schauberg products. During this process, MVR needed a new Corporate Design for its internal and external communication for regional and national purposes.

 

 

MVR_Briefpapier

 

CONCEPT
The concept is based on MVR's ability to find appropriate media elements for its clients. The logo expresses a number of associations which maintain this concept. Generally, the square elements show marketing possibilities and the current mix of its different media. All squares follow a structure that is both compact and aligned at the same time – a hint towards the company's structured and professional work methodology. The square elements are building another larger square, which represents the view of the "larger picture" – the media mix. The rounded edges on the left side of the logo show that not all elements are equal in form – suggesting to the viewer that the MVR is also able to combine and unite different media elements within the entirety of the media mix, a necessary quality. The colored square above the open space symbolizes that the media company always works towards the appropriate solution in an individual and goal-oriented manner.

 

EMPLOYER
mds Creative