Carlo Scherer

CLIENT
Campus Klarenthal – privat integrated school, Wiesbaden, Germany

CK_Logo

BRIEFING
Campus Klarenthal is a new private integrated school in Wiesbaden, which combines natural aspects with a high level of technical involvement and culture. It is a new school which has much to offer, but requires a new face to transport its values to customers. The task for us was to create a logo and a brochure for investors.

 

CK_Leitsystem-und-Logos

 

CK_Website

 

CK_Imagebroschuere

 

CK_Falzbaltt

 

CK_Geschaeftsausstattung

 

CK_Anzeigen

 

CONCEPT
In view of the strong attraction to the nature, we had the idea of doing a logo showing something that grows. Also the children who attend the school will grow in size and mind. In our realization we solved this by using element forms and colors that can be associated with leaves.The five elements represent the five category groups of Campus Klarenthal: kindergarden, elementary school, secondary education, academy and field experience. Another advantage of our logo elements is the ability to apply it in a spontaneous way like falling leaves, dash of color, wings, plants etc.

 

TEAM
Carlo Scherer, Diana Schweizer, Jeanette Bohn
Klaus Eckert (site-works, support)